A boutique agency was losing candidates to slow follow-up. They fixed it in 2 weeks.
Company
Bridge Recruitment Group
Industry
Healthcare Staffing
Team size
6 recruiters
Timeline
2 weeks to launch
75%
faster time from application to first interview
60%
reduction in candidate drop-off
2 hrs/day
saved per recruiter on scheduling
34%
more placements in the first quarter after launch
The situation
Bridge Recruitment Group places nurses, allied health professionals, and healthcare admin staff across the Midwest. Their recruiters were good at finding people, but the time between finding someone and getting them into an interview was killing their placement rate. Candidates would apply, wait a few days, hear from another agency first, and accept that offer instead. The team knew it was happening but couldn't move faster because they were buried in scheduling logistics.
What they were dealing with
- Average of 8 days between application and first interview
- Recruiters spending 2+ hours per day on back-and-forth emails to schedule interviews
- Candidates ghosting after day 3 because they'd already heard from a competitor
- No automated follow-up. If a recruiter forgot to send a reminder, the candidate just disappeared.
- Hiring managers complaining that good candidates were going to other agencies
What we built for them
- An automated outreach sequence that contacted qualified candidates within 2 hours of applying with a personalized message and a scheduling link
- Self-service scheduling that let candidates pick their own interview slot based on recruiter and hiring manager availability
- Automated reminders at 24 hours and 2 hours before each interview, cutting no-shows in half
- A follow-up engine that re-engaged candidates who opened the email but didn't book, with a second nudge 24 hours later
We were losing candidates to agencies that were just faster than us. Not better. Faster. Now we're the ones reaching out the same day, and candidates actually show up to interviews.
Rachel Simmons
Founder, Bridge Recruitment Group
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